Updated: Jan 31
How do you create an attention grabbing photo opportunity from a policy launch?
Did you know that Cadent Gas recently signed a pledge to become a 'Fertility Friendly Employer'...
The new policy supports all those going through fertility treatment with benefits such as paid leave to access fertility treatment in the UK and abroad?
So when it came to launch this policy, Kelly- Anne- the member of staff who was responsible for the change in policy wanted everyone at the Cadent Coventry Headquarters to know, so she contacted Pretty Fly Co. for some balloons to grab the attention of staff in the building.
We spent some time chatting about what she wanted to achieve. This was simple, she wanted something that would demand attention, increase footfall, create a talking point to learn more, whilst celebrating such an important change!
"Teresa accommodated all of my idea's and if anything, made them event better! The display was a HUGE success, it drew a lot of people in and Teresa was great at popping along early to get it all set up and then come back later to take it down.
We created custom coloured balloons to match the branding perfectly, and created an eye catching balloon arch. What could make it more attention grabbing than hanging it on a full sequin wall finished with the logo!
The value in having such a personalised display was second to none and I really believe that without this display, a lot of people would have simply walked past us and what we were there to showcase."
What important message or event do you need to bring attention to? Let us know here..